In Marcia Stepanek’s The New Digital Divide, she discusses the contrast between what people hoped the Internet would provide and what it does currently. The old digital divide used to be interpreted as an exclusion of access to the Internet because of the cost of a computer and the limits on use for people without one. Now that almost everyone has access to the Internet, the new digital divide involves a separation between what the hopes of the Internet would be and what it is becoming with a surge in social networking sites and corporate filtering.
The hopes of the ideal Internet include a forum for social change, where a person could participate in any kind of conversation or interaction and wouldn’t have to be limited by social constructions. “In the early days of the Web, social innovators predicted it would spawn a more open and democratic society” (Stepanek). The idea of the new digital divide involves a division of people and purpose on the Web instead of the old idea of exclusion to access. Companies that shape the Internet have begun using filters and customization methods to point people in the direction of things they have already searched for. “Trouble is, these new levels of data-personalization, along with the growth of social networks that we use to self-aggregate, are threatening to hamper civic engagement” (Stepanek).
This threat on civic engagement is due to “hashtags” that are “being used to collate and segment different conversations by topic [and] also may be keeping many people out of the social networking site’s most popular and/or important conversations” (Stepanek). So without these “hashtags” on the Internet, it is easier to see and find different viewpoints from one’s own by chance. With these hashtags, the Internet is leading us away from this opportunity by directing our search results. Influential Internet companies are making it easier to live in a world where we only interact with people similar to us and are not exposed to differing opinions or experiences.
This problem has further reaching implications. For example, there is clear racial segregation on the Web and on social networking sites like Twitter. This fact is “[…] starting to keep us from being exposed to a surge of new information and ideas -- and chiefly, viewpoints that may differ from our own” (Stepanek). We don’t always choose these segregations either. “Often, these "filter bubbles" keep information from us without our specific permission -- and worse, without our knowledge” (Stepanek). Stepanek concludes that “we must work harder to break out of these self-imposed (or machine-imposed) comfort zones if we're to affect social change” (Stepanek) and that we need to make the Internet a more hospitable place for social engagement. We also need to dismantle hierarchies that are encouraged by social networking sites and the like. The Internet was not created as a forum to transfer societal perceptions, biases, and constructs into a new setting. The early hopes of the Internet involved a more democratic society.
My question is: since many people don’t realize that this process is occurring (where people are not as exposed as they used to be to differing opinions on the Internet and that hashtags and customization methods are occurring without our knowledge of it), should there be legal implications involved? Should the government start restricting companies like Google and Facebook and leave the control back in the consumer’s hands?